Author Archive
Posted on September 26, 2008 - by Impress Lab
Business Realignment: Services move to Patel Strategy
We are proud to annouce our realignment to better reach our target audience. Effective today, we have moved our marketing design business to our parent company, Patel Strategy. This move allows us to use Impress Lab only as a blog dedicated to web design and marketing news. All professional services have moved to Patel Strategy. [...]
Posted on September 11, 2008 - by Impress Lab
Designing through Writing
Learn more about the “In your Shoes” Approach to content writing and how to effectively integrate strong copywrite in your web and print marketing designs. This article explains the importance of text in your design and how to leverage it to reach your target audience.
Posted on September 10, 2008 - by Impress Lab
Bad Practices: Website Login Form Placement
How many website do you visit that you must login before accessing? For example, consider the example of Facebook, the most popular social network in the world today.
At the site’s home page, facebook.com, what do you see? A login form on the left and simple registration information on the right:
Why do we like this layout? [...]
Posted on September 7, 2008 - by Impress Lab
Change WordPress Menu Links
By default the WordPress admin has four main tabs: Write, Manage, Design, and Comments. Sometimes the default links for each of these tabs is not best suited for your daily routines. This simple tip will show you how to change the links of each tab and utlimatly save you a few clicks.
Example 1: Design Tab
When [...]
Posted on September 5, 2008 - by Impress Lab
Dissecting Serif Fonts
Serif fonts are a class of classy, old style fonts based on the handlettering of scribes. To paint a picture of what a serif font is, consider that the serif fonts are originally designed by handwriting with a wedge-tipped pen.
The calligraphy style creation of serif fonts results in the “foots” on the letters and the [...]
Posted on August 29, 2008 - by Impress Lab
Using CSS for Bar Graphs
You do not need advanced PHP scripting or XML data to create a web graph. All you need is simple CSS and HTML. You can use graphs to display data more illustratively. This tutorial is going to show you how to take boring data in a table and display it in a bar graph. The [...]
Posted on August 28, 2008 - by Impress Lab
11 Ways to Use WordPress
In part due to its simplicity and ease of programming, WordPress has become more and more popular, but not just for running a blog. Since WordPress is open-source, it is easy to adapt to any needs. Furthermore, WordPress has become even more versatile with the most recent 2.x releases.
It is no doubt that the WordPress [...]
Posted on August 28, 2008 - by Impress Lab
ResumePress Free WordPress Theme
We are putting the finishing touches on our newest WordPress theme release, ResumePress.
As its name suggests, ResumePress is a theme specifically designed for personal virtual resumes. With the advent of technology and the affordability of hosting, more and more business professionals are registering their own domain name, such as www.johndoe.com, and using it to market [...]
Posted on August 23, 2008 - by Impress Lab
Using Email for Brand Marketing
As perhaps the most common form of communication, email has evolved into a strategic marketing tool especially for small and medium sized businesses. Unfortunately, many small businesses do not effectively leverage email in their marketing campaigns. Often times, businesses can easily utilize email as free, automatic brand marketing. This article explains simple methods to use [...]
Posted on August 23, 2008 - by Impress Lab
In Praise of Obama’s Poltical Branding
Never in the history of American politics has a candidate for office successfully leveraged marketing so well as Barack Obama, the Democratic hopeful for President. From perhaps one of the most cleaver logos, to his slogan plastered over any possible marketing medium, to online marketing in social and interactive websites to just plain beautiful graphic [...]