Archive for the ‘Business’ Category

Posted on September 10, 2008 - by Impress Lab

Bad Practices: Website Login Form Placement

How many website do you visit that you must login before accessing? For example, consider the example of Facebook, the most popular social network in the world today.
At the site’s home page, facebook.com, what do you see? A login form on the left and simple registration information on the right:

Why do we like this layout? [...]

Posted on August 23, 2008 - by Impress Lab

Using Email for Brand Marketing

As perhaps the most common form of communication, email has evolved into a strategic marketing tool especially for small and medium sized businesses. Unfortunately, many small businesses do not effectively leverage email in their marketing campaigns. Often times, businesses can easily utilize email as free, automatic brand marketing. This article explains simple methods to use [...]

Posted on August 23, 2008 - by Impress Lab

In Praise of Obama’s Poltical Branding

Never in the history of American politics has a candidate for office successfully leveraged marketing so well as Barack Obama, the Democratic hopeful for President. From perhaps one of the most cleaver logos, to his slogan plastered over any possible marketing medium, to online marketing in social and interactive websites to just plain beautiful graphic [...]

Posted on August 22, 2008 - by Impress Lab

Top 25 Social Sites for Businesses

If your business relies solely on offline or even website advertising, you may not be maximizing the full potential. In fact, you can reach niche markets such as savvy techies or potential business partners via online networking on social sites. A social site is a online website where users can interact with each other, sharing [...]