Search Engine Optimization

Search Engine Optimization (SEO) is the process in which your website undergoes redevelopment to properly and best communicate your keywords to search engines. Search engines rank websites based on two major factors: unique content with pertinent keywords in the body and link popularity - the number of quality incoming links to your site. Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of your content, underlying code, and how natural your site appears to the engines.

Websites that are optimized for search engines have higher rankings in search results, thus driving more traffic to the site. While other firms stop at the design and programming of your site, at Impress Lab we include search engine optimization to ensure that your site will be in the rankings of many popular search engines, including Google, Yahoo!, and MSN. As with all the sites we design, we stress the importance of SEO compatibility. SEO is essential for all web sites, which is why we include it with all our sites built from the bottom up.

Our SEO Guidelines

All our sites adhere to the following strict guidelines:

Robot Friendly URLs
The web site uses flat file structures (i.e. simple URL address).

Clean Code
Reduce code bloat by moving Javascript to external files, and limit the use of tables and other code heavy elements. We use only CSS and XHTML coding for less codes, more content.

Keyword Authenticity/Density
The site uses extensive, yet relevant, keywords that act as “triggers” for search engines.

Description Tag
Each page has specific and detailed descriptions about that page’s content.

Valid Markup
Proper usage of tags and elements to define all page elements such as images.

Visible Text Links
The website includes a detailed sitemap and uses text links rather than images if possible.

Relative Linking
External links relate to the topic of the website, and internal links never use “click here.”

Impress Lab can also work with your existing site to make sure it gets listed in search engines. Please contact a presentative today to learn how we can market your website.